As Joh approaches his 30th year in business, he has become one of Australia's foremost leaders in hair and beauty, so too has the brand that has bears his name.
Together with his founding business partner Marilyn Koch, they have cleverly positioned Joh Bailey s as an iconic brand synonymous with glamour and style – ensuring its longevity and respect among a wide and diverse client base, not only in Australia but beyond our shores.
Always true to its roots and dedicated to his craft, Joh Bailey as Creative Director of his salons, is forever creating new looks with a classic twist that keeps his team at the forefront of the hair and beauty sphere.
Joh explains: "My look is classical and beautiful whilst always having a modern edge. My signature look of a polished, slick and feminine woman has been instilled into the culture of my staff and salons."
His loyal clientele often travel far and wide for an appointment. Joh believes that walking into anyone of his three salons should be a wonderful experience of comfort, service and fun and that is at the core of their training. And with this talent and dedication, his clientele has included models Elle Macpherson, Jennifer Hawkins, Miranda Kerr and Linda Evangalista; and celebrities Paris Hilton, Martha Stewart, Hugh Jackman and Kerri-Ann Kennerley, to name just a few.
Claudia Gonzalez, a manicurist in his Double Bay salon for the past 14 years, has also a celebrity following for her expertise in applying gel nails - ranging from Katie Perry to most recently, The Voice's judge Seal.
Joh travels extensively as clients request his services and creative input for weddings and special events. This past year he has travelled to London, New York and Indonesia fulfilling that role.
Joh has risen to iconic status in a highly competitive industry that is forever evolving. It is his self-deprecating humour that has made him widely sought after as a much-loved personality on both cable and free-to-air television, as well as his team providing hair styling for Foxtel's Australia's Next Top Model.
Joh also continues to be Brand Ambassador for TRESemme and Toyota; Creative Director for Jayson Brunsden's highly acclaimed 2013 Fashion Week; and an expert on beauty and lifestyle website, Rescu.com.au. His generosity and philanthropy has helped numerous charities throughout his career and particularly with his ongoing commitments as Ambassador for The Sydney Cancer Foundation and The Smile Foundation.
It is perhaps Ita Buttrose's advice that guides him and his business. "It is extraordinary services that always sticks in anyone's mind." And so he says, "I would go to a client's house at any time, if need be. Their hair is a reflection of me and our brand."